Bologna Licensing Trade Fair announces the winners across 12 categories.
The Bologna Licensing Awards has revealed its winners for this year’s accolades.
Judged by Cecilia Padula, senior director programming multibrand, ViacomCBS Italia; Federica Pitascio, TV programming and marketing manager, Rai Ragazzi; and Ivan Colecchia, svp global development, Kidz Global, the awards were this year announced online due to the COVID-19 disruption to trade exhibitions and events.
The Bologna Licensing Trade Fair – rescheduled to take place this month – had to be postponed until next year due to the Coronavirus restrictions. The fair will take place on April 12-15 2021, with several stories to be announced throughout the year.
The winners of the Bologna Licensing Awards are:
Best Preschool Licensing Project – Capsule Collection Chicco Miraculous (Zag Studio, Planeta Junior, Artsana and Leolandia)
Best Kids Licensing Project for Girls – Barbie by Filippo Laterza for Original Marines (Mattel, Victoria Licensing & Marketing, Original Marines, Filippo Laterza)
Best Kids Licensing Project for Boys – Nerf for Scarpe & Scarpe and Scarpamondo (Hasbro, Easy Shoes, Scarpe & Scarpe, Scarpamondo)
Best Teen Licensing Programme – Dragon Ball (Toei Animation, Starbright)
Best Adult Licensing Project – Cioccolato Zaini for Barbie (Mattel, Victoria Licensing & Marketing, Zaini)
Best Retail Licensing Project – MTV for AW LAB (ViacomCBS Consumer Products, AW LAB)
Best Kids Licensed Fashion Project – Pink Panther for Monnalisa (MGM, WildBrain CPLG, Monnalisa)
Best Adult Licensed Fashion Project – La Casa de Papel for Diesel (Netflix, CAA-GBG, Diesel)
Property of the Year – Bing (Acamar Films, MDL)
Property of the Year, Special Mention – Barbie (Mattel, Victoria Licensing & Marketing)
Best Kiosk Project – DeAgostini Geo Ranger (DeAgostini)
Best Licensed Publishing Project – Gapchinska for Malia Edizioni (Eugenia Gapchinska, MDL, Malia Edizioni)
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