Banijay Kids & Family has secured a partnership with Entertainment Marketing Group for a Totally Spies branded activation in 100+ trampoline parks across the US.
Launching on 17 April, Totally Spies integrations, exclusive merchandise and giveaways, will be available at locations across the US including with franchises Altitude Trampoline Parks, Big Air and Flight Adventure Park.
The promotion will be supported through supplementary marketing including advertisements, sweepstakes on local radio in key regions and a collaborative digital media campaign with the parks, supported by owned Totally Spies channels.
Targeted towards the core 6-9 year old audience, the activation follows the launch of the latest series in the US on Cartoon Network and Max.
“Not only are we encouraging kids to have fun whilst being active, which is totally Alex’s personality, with this activation we are able to offer fans an opportunity to engage with the brand on a deeper level,” commented Hannah Clarke, senior brand and marketing manager at Banijay Kids & Family. “We strive to foster audience affinity with our brands beyond the screen, and our partnership with EMG will amplify brand awareness with our target audience in the US.”
Phil Alexander, ceo at EMG, added: “We are thrilled to partner with Banijay Kids & Family to bring Totally Spies to life across trampoline parks in the US. This activation is all about blending fun, adventure, and brand engagement in a way that resonates with kids and families. By creating immersive in-person experiences, supported by digital and radio promotions, we’re helping extend the excitement of Totally Spies beyond the screen and into real-world play spaces where the brand can truly connect with its audience.”
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