Banijay Rights has strengthened its licensing and merchandise department with the appointment of Leila Loumi as vp licensing.
Leila (pictured) will be responsible for executing Banijay Rights’ licensing and merchandising strategy across Banijay Entertainment’s key brands including MasterChef, Peaky Blinders, Black Mirror, Rogue Heroes, Simon’s Cat, Deal or No Deal, Big Brother and Survivor.
Leila was formerly global senior director of licensing at brands agency Licensing Matters Global and prior to this, she held senior licensing positions at media companies and agencies including WarnerMedia, Turner Broadcasting System and Beanstalk.
Based in London, she will report to David Christopher, group director licensing and merchandise at Banijay, who commented: “With more than 20 years’ global experience in licensing, strategic partnerships, sales, strategic retail placement and marketing, Leila is an accomplished all-round senior executive with a unique perspective on the industry. We are excited she’s joining our team as we look to expand our licensing business this year.”
Leila Loumi, vp licensing at Banijay Rights, continued: “Banijay Rights has a fantastic reputation in the global licensing space, so I’m absolutely thrilled to join this team at what is a pivotal time for business. I can’t wait to get started.”
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