Banijay Rights welcomes Leila Loumi as new vp licensing

Banijay Rights has strengthened its licensing and merchandise department with the appointment of Leila Loumi as vp licensing.

Leila (pictured) will be responsible for executing Banijay Rights’ licensing and merchandising strategy across Banijay Entertainment’s key brands including MasterChef, Peaky Blinders, Black Mirror, Rogue Heroes, Simon’s Cat, Deal or No Deal, Big Brother and Survivor.

Leila was formerly global senior director of licensing at brands agency Licensing Matters Global and prior to this, she held senior licensing positions at media companies and agencies including WarnerMedia, Turner Broadcasting System and Beanstalk.

Based in London, she will report to David Christopher, group director licensing and merchandise at Banijay, who commented: “With more than 20 years’ global experience in licensing, strategic partnerships, sales, strategic retail placement and marketing, Leila is an accomplished all-round senior executive with a unique perspective on the industry. We are excited she’s joining our team as we look to expand our licensing business this year.”

Leila Loumi, vp licensing at Banijay Rights, continued: “Banijay Rights has a fantastic reputation in the global licensing space, so I’m absolutely thrilled to join this team at what is a pivotal time for business. I can’t wait to get started.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
 
"A phenomenal honour", "absolutely blooming delighted", "incredibly proud and excited", "buzzing to have been shortlisted", "incredibly grateful" were just some of the comments from finalists in this year’s Brand & Lifestyle Licensing Awards, with comments flooding in as they looked to share their joy at being nominated....
 
The range includes sneakers, sandals, slippers, backpacks, bags, wallets and luggage, and will launch in stores and online in Germany, the UK and 25 European countries from 31 March....
 
The exclusive range consists of seven pieces including screen-printed t-shirts and sweatshirts featuring black and white portraits of the Muppets characters - Kermit the Frog, Miss Piggy, Fozzie Bear, Gonzo and Animal....
 
The agreement will see the launch of RHS-endorsed products under Tildenet Gardenware’s Country Forge brand, a range of handcrafted garden structures, hanging baskets and plant supports....
 
The Science Museum Group is looking to expand its team with the appointment of a licensing manager....
 
The countdown to the Brand & Lifestyle Licensing Awards on Thursday 24 April is officially on, with the finalists across all categories having been announced....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.