This ad will be closed automatically in X seconds.

Banijay Kids & Family reveals strategic partnership with Bookwire

Digital publishing specialist, Bookwire has teamed up with Banijay Kids & Family to produce and distribute audiobook content based on a selection of the latter’s intellectual properties.

Working closely with the Banijay Kids & Family team, Bookwire’s Paris office will produce engaging audio content, via its production solution WAY (WeAudiobookYou), and distribute it to all listening platforms, from libraries to music streaming platforms.

Titles will include When I Was Your Age, Street Football, Lolirock, The Unstoppable Yellow Yeti (pictured), Silverpoint and Totally Spies, in addition to heritage series such as The Ranch and Martin Mystery.

Initially produced in French by early 2023, the audiobooks will be available in several languages and distributed worldwide by Bookwire.

“We are delighted that Banijay Kids & Family has placed its trust in us,” commented Anne-Laure Gonet, country manager France at Bookwire. “Our services, including WAY production solution and Bookwire OS have become the global market standard over the last few years thanks to the great commitment of our team and consistent investments.

“Our ambition in France is to open up new audio opportunities for all publishers in the market. We offer a full 360° audio service from production and distribution, to marketing, therefore enabling each publisher to launch and distribute its own audio titles.”

Annick Bizet, new business and strategic alliances director at Banijay Kids & Family, continued: “We were looking for an experienced audiobook partner with a proven international distribution track record. Bookwire understand our need for high-quality audiobook production, as well as our strong international ambition. We are thrilled to expand the popularity of our series in audiobook format and bring them to fans and new global audiences.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.