Banijay Kids & Family has secured a number of deals for children’s brand Topo Gigio, with music box creator, Faba, and events and experiences company Soluna Experience.
The partnership with Faba will introduce a Topo Gigio character with audio content for its devices, available from July.
The renewal with Soluna Experience, meanwhile, will expand the brand’s live event presence in Italy through experiences and activations which feature a costume character of the popular mouse.
“Topo Gigio has been captivating fans for over 65 years and the renewal with Soluna Experience and new partnership with Faba are testament to its enduring appeal,” commented Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “This is a really versatile brand which appeals to consumers through a variety of mediums, with audio and live events complementing the brand’s extensive licensing programme.”
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