Media and entertainment company Banijay has secured a landmark agreement with Ágora Digital Ventures, the proprietors of the successful culinary app, MasterChef World.
The strategic collaboration marks a significant step in the partnership, with Banijay securing a substantial stake in the offering.
The new alliance will accelerate the expansion of MasterChef World into new territories. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where MasterChef has been produced.
With a focus on the ongoing growth of MasterChef World in Spain, the app has already achieved close to 300,000 downloads, showcasing a consistent increase in its user base. Renowned chefs from MasterChef, and regular updates, have significantly enriched the culinary experience for users.
MasterChef is the world’s most successful cooking format (Guinness World Records). Now commissioned across 70 markets, the show has broadcast more than 10,000 episodes to-date and in 2021, aired its milestone 500th season globally since its reboot in 2005.
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