Banijay Brands – in collaboration with Endemol Shine North America – will be presenting a host of diverse properties from its portfolio at Licensing Expo this week (24-26 May).
These will include scripted titles such as Peaky Blinders and Black Mirror, alongside established brands like MasterChef, Simon’s Cat and Mr Bean.
Banijay Brands is co-sponsor of this year’s Licensing Expo opening party (held on 24 May), which will feature a Peaky Blinders branded bar. It is also sponsoring the show badge, which incorporates a competition for attendees to win a case of MasterChef wine.
In addition, MasterChef and Peaky Blinders have been shortlisted in the 2022 Licensing International Excellence Awards for Best Live Action Entertainment Brand, and Best Product – Appliances, Electronics or Housewares for an Entertainment Property respectively.
“We are keenly exploring new opportunities and emerging technologies as we continue to drive consumer engagement with our brands,” commented Owain Walbyoff, chief commercial officer at Banijay. “Banijay’s world-class portfolio provides endless opportunities for authentic products and experiences, and we look forward to forging new partnerships across multiple categories.”
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