This ad will be closed automatically in X seconds.

Banijay Brands grows Peaky Blinders international licensing drive

Banijay Brands – in collaboration with Peaky Blinders brand and series owner and producer Caryn Mandabach Productions – has revealed a raft of new deals for the award-winning, epic family gangster drama.

New licensees have been appointed across apparel, gifting and accessories, with further ranges added with existing partners.

“With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing programme,” commented Alice Bernardo, director of international brand licensing at Banijay Brands. “Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver.

“By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.”

In publishing, illustrated book publisher Quarto will release the first official Peaky Blinders cookery book following the success of last year’s cocktail book, while Michael O’Mara is re-releasing the official companion book to the TV series, By Order of the Peaky Blinders, updated with new artwork and season five content.

Styling and personal care specialist, Wahl has signed for co-branded clippers and trimmers to launch at retail in 2022.

Across the gifting category, Spanish distribution specialist Grupo Erik is launching a selection of products such as stationery and home and office accessories across Italy, Spain, and Portugal. Building on its hugely popular lines, French publishing and products specialist Larousse, part of Hachette Livre, is also expanding its collection to include a Peaky Blinders themed board game and card game.

Both the Black Country Living Museum and Brit Movie Tours have extended their official Peaky Blinders experiences, while Escape Live is continuing to offer Peaky Blinders escape games exclusively in Birmingham and will be taking the experience to an additional venue in Liverpool later this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
LFquizwinners23500x500
 
Taking place on Thursday 28 November at Lords Cricket Ground, a host of companies have pledged their support....
MrMenLittleMissgroup500x500
 
French studio, Watch Next Media has signed a far reaching deal with Mr. Men Little Miss, securing the TV and VOD rights to develop a new 2D animated preschool comedy series....
PaddingtonH&M500x500
 
The deal was brokered by Lit Licensing Agency, Studiocanal Kids & Family's Scandinavian licensing agent....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.