This ad will be closed automatically in X seconds.

Banijay Brands grows Peaky Blinders international licensing drive

Banijay Brands – in collaboration with Peaky Blinders brand and series owner and producer Caryn Mandabach Productions – has revealed a raft of new deals for the award-winning, epic family gangster drama.

New licensees have been appointed across apparel, gifting and accessories, with further ranges added with existing partners.

“With the upcoming sixth season, there is real momentum behind the Peaky Blinders licensing programme,” commented Alice Bernardo, director of international brand licensing at Banijay Brands. “Fans are incredibly passionate about the series and have high expectations for the off-air extensions we deliver.

“By working with the best partners, our products and experiences truly capture the essence of the show, and the ever-increasing demand is testament to that.”

In publishing, illustrated book publisher Quarto will release the first official Peaky Blinders cookery book following the success of last year’s cocktail book, while Michael O’Mara is re-releasing the official companion book to the TV series, By Order of the Peaky Blinders, updated with new artwork and season five content.

Styling and personal care specialist, Wahl has signed for co-branded clippers and trimmers to launch at retail in 2022.

Across the gifting category, Spanish distribution specialist Grupo Erik is launching a selection of products such as stationery and home and office accessories across Italy, Spain, and Portugal. Building on its hugely popular lines, French publishing and products specialist Larousse, part of Hachette Livre, is also expanding its collection to include a Peaky Blinders themed board game and card game.

Both the Black Country Living Museum and Brit Movie Tours have extended their official Peaky Blinders experiences, while Escape Live is continuing to offer Peaky Blinders escape games exclusively in Birmingham and will be taking the experience to an additional venue in Liverpool later this year.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.