This ad will be closed automatically in X seconds.

Banijay Brands deploys SAS Rogue Heroes

Banijay Brands is to develop an international licensing programme for hit drama series, SAS Rogue Heroes.

Produced by Kudos for the BBC with MGM+, SAS Rogue Heroes is based on the bestselling book from Ben Macintyre and centres on David Stirling, an eccentric young officer, who is hospitalised after a training exercise gone wrong.

The first series became a huge hit with viewers and critics alike, attracting an audience of 9.4 million viewers on BBC One and iPlayer in the UK. Season two, which again will be a dramatised account of the origins of the SAS, has begun filming.

“With breath-taking cinematography and beautifully crafted characters, SAS Rogue Heroes is a visually powerful show that lends itself perfectly to a broad range of products and activations,” commented Owain Walbyoff, chief commercial officer at Banijay. “Banijay Brands has extensive expertise in driving the commercial performance of our shows and we are delighted to add Steven and Kudos’ brilliant creation to our portfolio.”

Martin Haines, joint md at Kudos, added: “Viewers worldwide have connected deeply with Steven’s storytelling and this has opened the door for the exploration of products and experiences for audiences to enjoy beyond the screen. With our second series on the horizon there is so much more to come for SAS Rogue Heroes fans and I look forward to seeing how the brand evolves further in this way.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.