Master toy partner kicks off first consumer-targeted drive for hit property.
Bandai has revealed its first consumer-targeted campaign for Miraculous: Tales of Ladybug & Cat Noir, entitled ‘What makes you Miraculous?’
Bandai – which is the master toy partner for the property – has focused on the core values of the story for the campaign. The aim is to encourage fans to share how they relate to the characters and what empowers them within the story, around their own personal and unique characteristics and life experiences.
The activity is being led via a new Miraculous channel on Super Awesome’s PopJam, which has experienced accelerated growth and high engagement since its launch in April.
Bandai will support further fan community engagement by launching a Miraculous Imagination Fan Art Challenge on the PopJam Miraculous channel.
Young fans will be encouraged to submit their artistic design for their own Miraculous super hero, based on their own special talents. The grand prize winner will be selected by a Zag panel of artists and will receive, a one of a kind, Zag professionally illustrated, animated image of themselves with their favourite Miraculous character.
The campaign will be heavily supported by further PR and marketing initiatives, throughout the parenting and children’s consumer press.
Tess Parsons-Broome, marketing manager at Bandai UK, said: “Having launched our extensive Miraculous range of toys this year, we wanted to create a special campaign that is both rewarding and highly relevant to our target audience.
“We’re thrilled with the levels of engagement the PopJam channel has received so far, and we think fans of the show will be excited and inspired by this amazing, money can’t buy, Miraculous prize.”
Bandai’s toy line includes dolls, plush, action figures and role-play items.
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