First winner of The Great British Bake Off reveals collaboration with bakeware specialist.
Edd Kimber – the first winner of The Great British Bake Off – has collaborated with NordicWare, with his new recipe book, One Tin Bakes published to coincide with the launch of NordicWare’s Naturals Bakeware range in the UK.
Published at the end of June, One Tin Bakes is already a ‘bestseller’, currently reprinting to meet demand. The book has attracted rave reviews, not least from fellow bakers, including Nigella Lawson who describes it as a ‘must have.’
Pauline Clements at NordicWare explained to sister publication, HousewaresNews.net: “The book focuses on our 9 x 13 Cake Pan with all 70 recipes being baked using just this one piece. Both book and pan have been exceptionally well received by consumers as they showcase the current trend of customers need for everyday bakeware that is durable, reliable, consistent and multi-purpose.”
NordicWare has registered the trademark in the EU for Naturals Bakeware.
Pauline added: “In the USA our Naturals range is repeatedly rated number one by food writers and consumers and demand on stock both there and here has required careful management. But our team has risen to the challenge.”
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