This ad will be closed automatically in X seconds.

Backing swells for The Light Fund Row

Banter, Posh Paws/Whitehouse Leisure, Flair and Poetic Brands join sponsor roster.

With the event kick off edging ever closer, a swell of further support for The Light Fund London to Paris Row has been confirmed.

New sponsors on board with the challenge are Banter, which will have its logo emblazoned on the back of the t-shirt and splash jackets, and Posh Paws/Whitehouse Leisure, which is sponsoring the support boat (which will be renamed in its honour).

In addition, Flair is sponsoring the much-needed first aid kit to help treat the inevitable blisters from rowing.

Finally, Poetic Brands is on board to supply the Musto Channel Suits (a safety outer layer which will protect the crew from the elements).

The new additions join previously confirmed sponsors Brand Licensing Europe, H&A, Character World, Dreamtex, Zag Toys and Jazwares.

The London to Paris Light Fund Row is scheduled to leave Tower Bridge on April 27 and aims to arrive in Paris on May 4. The crew will row two hours on, two hours off throughout. A range of sponsorship packages are available for companies to support the event and a brochure is available by emailing robc@bulldog-licensing.com. Individuals or companies wanting to back the event without taking one of the packages can do so by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
DisneyMarcJacobs500x500
 
Disney has unveiled a new collaboration with designer fashion brand, Marc Jacobs for a fresh spring/summer collection....
PrimarkHome500x500
 
Primark's first ever standalone homewares store will open on Thursday 6 March....
AvatarStudios500x500
 
Nickelodeon is continuing to develop the Avatar franchise, revealing a new animated series call Avatar: Seven Havens, alongside 20th anniversary celebrations for The Last Airbender....
BarbieBlackFashionCouncil500x500
 
Mattel's Barbie is celebrating Black History Month in the US and multiple generations of Black female designers, past, present and future - from the designer behind the first-ever Black Barbie doll to emerging designers making a name for themselves....
Fortuneemoji500x500
 
The collaboration was negotiated by Medialink, the agent for emoji in mainland China....
GOTY25logo500x500
 
Blade & Rose, Gibsons Games, Puzzle Post, The Carat Shop, Rainbow Designs, The English Soap Company among licensees named as finalists....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.