São Paulo-based agency Redibra has secured a collaboration between intimate fashion brand, Ava Intimates and Nescafé Dolce Gusto.
The exclusive partnership sees personalised coffee prints appear on items such as pyjamas, bathrobes, eye mask and other self care necessities.
“We always wanted to approach a brand from the beverage universe, precisely because of the match with our universe,” explained Letícia Correia, founder of Ava Intimates. “Waking up after a good night’s sleep wearing a comfortable and versatile outfit, preparing breakfast and living this delicious hour alone or with the people we love are stages of the daily moment of well-being and self-care.
“The strength and elasticity of both brands, Ava and Nescafé Dolce Gusto, make it possible to transfer value from one product to another, in a complementary way.”
Mariana Console do Santos, marketing manager at Dolce Gusto, continued: “Nescafé Dolce Gusto is present in many drinking occasions, and breakfast is one of them. This is one of the reasons why the partnership with AVA Intimates makes so much sense for the brand, and why both share the goal of providing special moments of comfort to consumers.
“By joining the versatility of Nescafé Dolce Gusto with AVA Intimates’ experience in creating high quality pieces, we can make the breakfast experience even more pleasurable and memorable.”
David Diesendruck, ceo at Redibra, added: “Collaboration is one of the keys to success in today’s market, uniting brands and creating powerful synergies that drive growth and innovation, and deliver unique consumer experiences.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
