Authentic Brands Group has confirmed a partnership with Source Sport for the sports culture brand, Reebok.
Through the partnership, SHG will manufacture and distribute Reebok branded football and basketball team training apparel, uniforms, sportswear, training accessories and souvenirs for men, women, boys and girls in the UK and Ireland.
The partnership aims to demonstrate Reebok’s commitment to sports, while SHG’s dedication to form and function, will deliver an expanded range of Reebok apparel that aligns with consumers’ active lifestyles.
“Together with SHG, we are expanding Reebok’s performance apparel offerings,” commented Steve Robaire, evp for Reebok at Authentic. “This partnership comes at a great time for Reebok as we further extend our global footprint to reclaim the brand’s rightful place in sports culture.”
John Carden, md at SHG, continued: “We are delighted to partner with Authentic on Reebok, a brand that is synonymous with sporting excellence. We believe we can offer a truly unique service and product offerings. This will allow us to re-introduce Reebok into the sports market and utilize our product development and distribution expertise to achieve ambitious growth targets for the brand.”
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