Authentic Brands Group has secured a deal with Sports Casuals International to expand Reebok’s footprint in the golf category.
Through the partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women.
The partnership aligns with Reebok’s focus on sport and builds on the brand’s recent signing of professional golf star Bryson DeChambeau and his team, LIV Golf’s Crushers GC.
With SCI as Reebok’s apparel partner, the brand welcomes a head-to-toe offering, with Reebok Design Group (RDG), the brand’s global hub for design, development and innovation, handling the creation and distribution of golf footwear.
“Reebok’s re-entry into performance golf is a significant milestone in the brand’s evolution,” commented Steve Robaire, evp of Reebok at Authentic. “By combining SCI’s unmatched expertise in design and manufacturing with Reebok’s brand DNA, we’re delivering a fresh, disruptive approach to golf performance. This new offering meets the modern golfer’s needs and redefines what they can expect from the game, solidifying Reebok’s position as a leader in the performance golf market.”
Todd Krinsky, Reebok ceo, shared: “Golf is undergoing a cultural transformation and Reebok is uniquely positioned to shake up the sport with products that bring performance, style and accessibility to a broader audience. This launch reflects our commitment to diversifying our sport portfolio and serving athletes in new, exciting ways.”
Trenton Pfau, ceo at SCI, added: “We are thrilled to partner with an iconic global brand like Reebok as they enter the sport of golf. This partnership combines Reebok’s powerful legacy with SCI’s 30+ years of expertise in apparel commercialisation, a perfect fit. We’re immensely proud of the product range we’ve developed together and look forward to seeing it shine both on and off the course.”
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