Authentic Brands Group has expanded its strategic partnership with Liberated Brands to take on Quiksilver, Billabong, Roxy, RVCA, DC Shoes, Element, VonZipper, Honolua and more, across Australia, New Zealand, Thailand and Indonesia.
Through the partnership, Liberated has taken on the operations of the brands’ extensive retail network of more than 200 locations, as well as e-commerce and marketing operations for the group of action brands across Australia, New Zealand, Thailand and Indonesia.
Greg Healy, global and APAC president of the former Boardriders company, will transition into a new role as Liberated’s president of APAC, overseeing a strategic growth framework for Liberated’s brand portfolio across key regions.
“We are thrilled to announce our expanded partnership with Authentic,” commented Todd Hymel, founder and ceo at Liberated. “With a shared vision of enhancing the retail experience for consumers, both online and in-store, we look forward to introducing seamless shopping experiences, curated collections and unique experiences that resonate with a dedicated and growing audience.”
David Brooks, evp, action and outdoor sports, lifestyle at Authentic, continued: “We are excited to welcome a new chapter of growth for these iconic brands. These regions hold a special significance for Quiksilver and Billabong, as both brands were born amidst the vibrant surf culture of Australia. There is no better leader than Greg to continue connecting the brands with an active and passionate community that shares our same love for surf and lifestyle.”
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