This ad will be closed automatically in X seconds.

Aurora World teams with LINE Friends’ BT21 brand

Licensing deal will bring BT21 plush toys to 50 European countries in 2020.

Aurora World has secured a pan-European plush toy deal for BT21, the series of characters derived from global character brand, LINE Friends.

The deal – which runs until December 31, 2021 – will see Aurora World launch plush version of the eight BT21 characters in 50 European countries.

The plush line – featuring the characters Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky and Van – will include soft toys, plush keyrings and cushions. It is expected to hit retail from the beginning of 2020.

The deal was brokered by WildBrain CPLG.

“The amazing success of both LINE Friends and BT21 in multiple markets guarantees strong demand for high-quality plush product – and quality has been central to our plush success from the beginning,” said Jay Noh, director of content business at Aurora World. “We are delighted to be working with this incredible brand and are sure that this highly significant agreement will be a major talking point throughout the character licence industry during this year and throughout 2020.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.