“tokidoki is a wonderful addition to our premium licensed portfolio.”
Aurora World has joined the UK licensing programme for the quirky tokidoki lifestyle brand.
The company will create a line of plush bearing the distinctive tokidoki look. The launch is planned for later this year.
“We’re delighted to be working with tokidoki. It’s such a vibrant, distinctive brand. The initial interest and commitment from retailers and consumers alike has been amazing,” said Martin Ringer, Aurora World’s director of national accounts.
“tokidoki is a wonderful addition to Aurora World’s ever growing premium licensed portfolio.”
Pooneh Mohajer, tokidoki co-founder and ceo, added: “Aurora World’s incredible product development and execution made it the ideal choice to create tokidoki plush characters.
“We are looking forward to working with them to reach more tokidoki fans everywhere.”
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