Exclusive sponsorship campaign is extended for a further two years.
Aurora World has renewed its exclusive YooHoo sponsorship campaign with Chessington World of Adventures Resort.
Following a two-year period where the marketing initiative – focused on the resort’s Children’s Zoo – has proved both popular with the public and successful for the brand, the new agreement will extend the initiative for another two years, with a few key changes.
From May, the zoo – now known as the YooHoo Children’s Zoo – will be decked with new imagery, signage and YooHoo graphics to reflect the new look brought to the brand by the animated series YooHoo to the Rescue.
The new material will also be visible both at the entrance and the back of the main zoo.
In addition, the newly launched range of YooHoo plush – refreshed to reflect the themes and characters of the new series – will be available in the Chessington Zoo shop.
“YooHoo’s partnership with Chessington World of Adventures Resort has been very successful with visitors – and the arrival of a new series on Netflix will no doubt further enhance its popularity,” said Jay Noh, director of content business at Aurora World. “In fact, YooHoo to the Rescue’s focus on the environment and endangered species make Chessington a particularly appropriate partner.
“We are delighted to announce the renewal of our partnership for another two years.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
