Two window takeover runs for a month at Regent Street retailer.
Aurora World is celebrating the success of its latest window takeover at Hamleys with YooHoo & Friends.
The company teamed up with the retailer for a month long display in two of its windows during October.
One window was an autumn scene with a selection of YooHoo & Friends’ characters, while the other was dedicated to Pammee Boutique – Pammee is the most popular girls’ character in the range.
Inside Hamleys, two walls on the iconic bus were dedicated to YooHoo & Friends plush from Aurora World.
With in excess of 15 windows to date, Hamleys has been a key partner for YooHoo & Friends from the beginning. Notably, it was the first brand to be invited to occupy non-generic Hamleys’ window displays over the Christmas period.
Previous YooHoo themes at Hamleys have included Sports, Souvenir, Jubilee, London Landmarks and the Olympics.
