The Aston Martin Aramco Cognizant Formula One team (AMF1) is celebrating its successful tie up with Cube Partnership, with new loyalty and affiliate programmes.
As AMF1 enters another season, Aston Martin fans can now receive rewards when they shop thanks to a newly launched loyalty programme.
The launch has proved extremely popular with over 3,000 new customers signing up in its first month. Fans receive points for every purchase they make which can then be redeemed off their next purchase, driving repeat orders and increasing customer retention.
“We’re extremely excited by this loyalty programme as we continue to look at ways of engaging and rewarding our devoted fanbase,” commented Matthew Chapman, head of licensing and merchandise at AMF1.
This season also marks Cube’s launch into affiliate marketing on a global scale, partnering with Rakuten, a global leader in affiliates, with over 150,00 active publishers.
Cube’s e-comm and digital marketing team has worked extensively to create a bespoke shortlist of publishers that are a perfect fit to promote Aston Martin’s merchandise, enabling the AMF1 retail store to reach a new wave of fans and maximise revenue opportunity.
Following the high levels of traffic coming from Spanish fans, Cube will additionally be launching a shortlist of popular Spanish publishers that have generated maximum revenues across the network. Due to this success, Spain has become a great focus throughout this season for Cube which will be working closely with AMF1 on a native language Spanish marketing strategy.
Finn Christo, e-commerce and digital marketing director at Cube, commented: “Launching our Affiliate programme alongside our new loyalty programme allows Aston Martin F1 to ultimately reach more customers. As a company we are always finding ways to improve conversion rates, adapt to evolving customer expectations and drive change and loyalty in the best possible way.”
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