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ASOS teams with Crayola for new beauty line

Exclusive range includes 95 vegan, cruelty-free shades.

Online retailer ASOS has revealed its exclusive Crayola Beauty collection, due to launch this month.

The deal – which was secured by Crayola’s global licensing agent, CAA-GBG – will see a 58-piece collection launch, featuring 95 vegan and cruelty-free shades.

Featuring new innovation from Crayola, the collection – which is aimed at 20-somethings – introduces the only face crayon that can be used across eye, lip and cheek.

The Crayola assortment features colour-change lipsticks, ‘whimsical’ eye palettes, bright highlighters, bold mascaras and an artist like brush kit.

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