ASOS has relaunched its ASOS Insider influencer programme, bringing together a group of fashion and style enthusiasts from across ASOS to offer customers inspiration, beauty, fashion and style advice across social channels.
The reintroduction of ASOS Insiders – which was previously wound down in 2020 due to the pandemic – feeds into ASOS’s updated marketing strategy. This is focused on reigniting ‘brand heat’ and reminding customers that ASOS is home to the latest and best fashion.
Currently employed across various departments within the business, the 36 ASOS Insiders have been selected based on their strong sense of individual style and identity, love for fashion, and knowledge of fashion trends.
They will be tasked with curating the best fashion picks, providing inspiration and sharing style tips with customers. This will help build authentic connections with 20-something communities and allow ASOS customers to stay up to date with the latest fashion at ASOS. Insiders can also support other ASOS marketing activity, such as becoming the face of campaigns delivered together with ASOS brand partners through ASOS Media Group.
“We’re so excited to be bringing back ASOS Insiders and to be giving our customers a glimpse behind the curtain at ASOS,” commented Dan Elton, senior customer director at ASOS. “As a business we’re packed full of fashion and style enthusiasts that love the brand and love shopping on ASOS, and we think there’s no-one better to help us create deep and authentic connections with our customers than our very own ASOSers.”
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