Alexander Thieme will mainly focus on European licensing opportunities across company’s game brands.
Asmodee Entertainment is looking to further build on the success it enjoyed in 2019, welcoming a licensing manager in the shape of Alexander Thieme.
A 20-year sales, licensing and marketing veteran of the games industry, Alexander joins Asmodee Entertainment from Games Workshop.
He will principally be focusing on European licensing opportunities across Asmodee’s numerous game brands such as Catan, Ticket to Ride, Pandemic, Arkham Horror, Keyforge and Legend of the Five Rings.
Based in the company’s UK office, Alexander will be pushing ahead with numerous opportunities in the licensed publishing, collectables and other CP categories.
He will work closely with LA-based svp business development, Darren Kyman, who is focusing on developing Asmodee’s wealth of IP for TV, film and other media opportunities.
“At Asmodee Entertainment, we are building on the stories of the renowned Asmodee game titles that fans know and love as we take them into many new and exciting spaces – from novels, graphic novels and partworks through to apparel, escape rooms, TV and film,” said Andy Jones, head of Asmodee Entertainment. “There really is so much to go at and we are delighted to welcome Alex into the team as he brings us the ability to better focus on the great partnerships we will be building across Europe.”
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