This ad will be closed automatically in X seconds.

Asda’s Jonathan Tillery stars with Mary Portas

Senior buying director for George talked Mary through Christmas jumpers on What Britain Bought in 2015.

Those watching the latest show from Mary Portas over the Christmas period – What Britain Bought in 2015 – might have spied a familiar face in the licensing world.

Jonathan Tillery, senior buyer director for George at Asda – starred on the show, talking Mary through the delights of a Christmas jumper.

Jonathan told Mary that last Christmas alone (2014), Asda sold over one million Christmas jumpers and that one in five people would be wearing one when they sat down to Christmas lunch.

Asda stocks 85 different styles of Christmas jumper – with one of the popular new arrivals this year being Star Wars.

Other brands featured on the Channel 4 programme – which can still be viewed on 4OD by clicking here – included Frozen, Fifty Shades of Grey, Star Wars and the Disney Store.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.