Men’s daywear and loungewear featuring classic brand to have strong presence in store.
Bulldog Licensing is working with Asda on a range of Bullseye product, hitting stores in time for Father’s Day.
The agent has been working with the retailer to capture the upsurge in popularity of darts.
Asda has been focusing on key events to drive consumer messaging, and working with Poetic Gem and TDP Textiles, has launched men’s daywear and loungewear in-store.
Helena Mansell-Stopher, retail director at Bulldog Licensing, told The Source: “Father’s Day is one of the major sales opportunities across the retail spectrum, and I am pleased to be working with the Asda team to bring Bullseye the brand back to life again in-store.
“The Bullseye brand is a great fit for Asda and we look forward to partnering with them further as we roll out our category offering.”
Bullseye toys were originally launched into the marker over 10 years ago, and Bulldog is now looking at relaunching toys and games for the brand in time for Father’s Day 2017.
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