Asda has expanded its strategic partnership with jewellery and accessories retailer, Claire’s.
Following a positive response from customers, Claire’s – which carries a number of licensed lines – will now bring its exclusive fashion accessories to multiple formats in more than 500 Asda locations.
The partnership began with an initial ‘test and learn’ with 10 stores in October 2020, with Claire’s presence in Asda continuing to expand.
The range includes products from key Claire’s categories including hair, cosmetics and fashion accessories. Claire’s products can be found within multiple locations in Asda stores including George, the hair and beauty aisles and seasonal event areas. In addition, there will also be seasonal items for Christmas, Back to School and Easter.
“Working with partners like Claire’s gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop,” commented Alison Grainger, senior director for retail planning and proposition, gm and George. “By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”
Ryan Vero, ceo at Claire’s, continued: “Through our expanding consumer products partnerships, we are bringing Claire’s within reach of even more customers in even more locations where they live and shop. We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”
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