IMG brokers deal which will see the launch of a SS19 occasionwear collection.
Ascot Racecourse has renewed its partnership with fashion retailer Karen Millen.
A new deal brokered by IMG will see the launch of a SS19 occasionwear collection.
This follows the success of the brands’ inaugural co-branded collection launched for SS18 (pictured), which sold-out in many territories across the world.
Inspired by Ascot Racecourse’s flagship race meeting, Royal Ascot, the SS19 collection will feature all new designs, shapes and colours, created for the 2019 summer racing season and social calendar.
The pieces will once again be marked for the Royal Enclosure or the Queen Anne or Village Enclosures, in line with Royal Ascot’s dress code and style guide.
The line will be available from Karen Millen’s UK, international and online stores, as well as in high-end department stores. Select pieces will also be showcased and sold on-site at Royal Ascot in the flagship Ascot Shop store, managed by IMG.
“We are really excited to be working with Karen Millen once again and look forward to launching our second range together,” said Juliet Slot chief commercial officer at Ascot Racecourse. “Fashion and style are an important part of the Royal Ascot experience and we hope the new collection will inspire our racegoers, whichever enclosure they are visiting.”
Tim Smith, senior licensing director at IMG, added: “We were delighted with the international success and popularity of the inaugural Royal Ascot x Karen Millen collection. Each individual piece perfectly captured the stylish, elegant and fun spirit of a raceday at Ascot.
“The SS19 collection promises to be an even bigger hit with new designs, shapes and colours ideal for any big occasion next summer.”
Dr Beth Butterwick, ceo of Karen Millen, continued: “The success of the partnership is built on a mutual understanding of the importance of quality and luxury, our Atelier ethos is at the core of the brand and we see Ascot Racecourse as the perfect partner to bring our summer occasionwear to life.”
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