Artwork brand Snowtap eyeing successful 2023

Graphic design and illustration brand, Snowtap and its consumer products agent KJG are celebrating a successful Christmas 2022 and looking forward to a busy 2023.

A well received Christmas greeting cards launch has been quickly followed by plans for an imminent retail launch of social stationery and gifts, as well as the signing of a new licensee in the toys and games category.

All three licences highlight Snowtap’s signature artwork, which includes illustrations in watercolour and line drawing with hand-drawn typography highlighting witty and motivational wordplay.

The Art File’s greeting cards – based on Snowtap’s natural world-inspired designs – enjoyed sales exceeding expectations for Christmas 2022. New designs are now being lined up for the 2023 campaign.

Meanwhile, Blueprint Collections will be launching a wide range of social stationery and gifts including mugs, pencil cases, notebooks, pens, sunglasses cases and drinks bottles.

The autumn/winter 2023 games market will also be targeted with a new launch from Gibsons Games. The Collective of Creatures jigsaw puzzle will launch in Q3 and will be showcased on the company’s stand during Toy Fair and Spring Fair.

On top of these deals, Portico Designs will be continuing its relationship with Snowtap, through which it sells cards and 2023 calendars to Barnes & Noble in the US.

“We are thrilled that so many people have enjoyed Snowtap’s illustrations and even more excited that our work is now attracting high-quality licensing partners across a diverse range of categories,” commented Gracie Tapner and Susy Snow, founders of Snowtap. “Blueprint Collections, The Art File and Gibsons Games have brilliantly adapted our work to their products. We’re delighted to be working with them.”

KJG’s Kirsty Guthrie continued: “It’s been a very rewarding Christmas for the Snowtap team but they’re not resting on their laurels. The word is definitely out on the appeal and originality of Snowtap’s work and we’re expecting even more interest from potential licensees in the coming year.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
BolognaLicAwards_2025
 
The winners of the Bologna Licensing Awards have been crowned during the Bologna Licensing Trade Fair/Kids....
DocM_Bratz
 
Dr. Martens x Bratz celebrates Y2K aesthetic Featuring nostalgia-rich details, the first footwear and accessories collaboration between Dr. Martens and MGA Entertainment’s Bratz is inspired by the iconic dolls’ passion for fashion and unapologetic self-expression. ...
MouseMansion
 
Manita Schaapman, co-founder and creative director of The Mouse Mansion Company, will take to the stage at this year’s Licensing Conference to share the story of how a handmade universe turned into a global success....
Smiley_Awards
 
Recognising the power of film to inspire change, the eighth annual Smiley Charity Film Awards, presented by Smiley and powered by Smiley Movement CIC, took place at the Indigo O2 on 20 March. ...
BLLAS_Hearst
 
Angharad Moynes, licensing sales director at Hearst, explains why the company supports the Brand & Lifestyle Licensing Awards....
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.