Artsana Group expands licensed lines with 44 Cats

Range of infant educational toys and a nursing line planned under Chicco brand.

Rainbow is continuing to build up the licensing programme for its preschool property, 44 Cats, securing a new deal with baby care specialist Artsana Group.

The company will develop a range of 44 Cats-themed infant educational toys and a nursing line under its Chicco brand.

The deal also includes apparel and accessories collections for Prenatal and Chicco.

“We are delighted to announce our partnership with the top-level Italian group Artsana,” commented Cristiana Buzzelli, svp sales and acquisitions at Rainbow. “Rainbow and Artsana Group represent two Italian excellence sharing a true sense of tradition and at the same time care about giving the best through the latest innovations: it’s a perfect match.”

44 Cats debuted on Rai Yoyo in Italy last November, while further broadcasting deals are confirmed with Nickelodeon for worldwide distribution.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LicensingExpothumbnail500x500
 
This year’s show - taking place from 20-22 May at the Mandalay Bay Convention Center in Las Vegas - will see a 16% year-over-year increase in exhibiting companies, from key growth areas including food and beverage, fashion, LBE, sports and character licensing....
DisneyStitch500x500
 
Disney Consumer Products has launched a raft of new Stitch product into the market ahead of the release of the hotly tipped live action movie....
JackHendyRHS500x500
 
We find out more about Royal Horticultural Society's licensing development executive....
SamBillinghurstBrown500x500
 
We find out more about Retail Monster's licensing and retail associate....
NatGalleriesScotlandLOGIC500x500
 
Based in Tokyo, LOGIC designs and sells apparel and accessories throughout Japan, China and Taiwan in stores such as United Arrows, Beams and Urban Research....
TheWiggles500x500
 
Following a strong upturn in business performance - including new strategic partnerships and internal team advancements - the group continues to build momentum across Australia and global markets....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.