Liz brings a wealth of experience in building commercial growth for the cultural heritage sector to the team.
ARTiSTORY is continuing to build its brand extension team, appointing museum licensing expert Liz Bowers as head of business development for the UK.
Liz (pictured) has a wealth of experience in building commercial growth for the cultural heritage sector.
Formerly head of publishing and brand licensing for Imperial War Museums and senior commercial manager at Royal Museums Greenwich, she has also supported brand extension as a licensing consultant for the Ashmolean Museum and the V&A.
Liz joins a growing team of licensing experts at ARTiSTORY and will focus on securing licensing partners across a range of categories for ARTiSTORY’s expanding client list.
The company creates original illustrations and assets that are inspired by art and culture for use on product and packaging, as well as developing unique shopping experiences with storytelling at its core.
Earlier this month, the company confirmed a multi-year partnership with The National Gallery Company.
“I’m thrilled to have joined ARTiSTORY at such an exciting time,” Liz commented. “I was immediately excited by ARTiSTORY’s business model which is a game-changer for the cultural sector. Our global museums have such a wealth of assets and ARTiSTORY will help to bring these incredible collections and stories to life for new audiences.”
Natasha Dyson, co-founder and licensing director at ARTiSTORY, added: “I’m very happy to welcome Liz to the team. From the outset I was very impressed with Liz’s experience in the museum sector and the results she’s achieved.
“Not only does Liz have a commercial background but she also brings a wealth of knowledge on how heritage organisations operate, which will benefit the business in many ways.”
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