Bright Art Licensing’s Amy Fitzgerald highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Amy Fitzgerald, agent, Bright Art Licensing.
Feelgood Colours: “The rainbow motif was adopted as the symbol of hope in 2020, and I think it will continue to dominate in 2021 through bold colour palettes and joyful designs. Designers such as Versace and Christopher John Rogers are embracing mood-boosting prints and stripes in their spring/summer collections.”
Elements of Nature: “I believe we will see a growing interest in imagery inspired by nature. This trend could manifest itself in leafy patterns and indoor plant illustrations, earthy tones, bold florals or even beautiful exotic vistas as people dream of their next holiday.”
Authentic Representation: “Agencies, publishers and retailers are taking steps to ensure their card and stationery offerings better reflects and celebrates the diversity and uniqueness of today’s society.”
(Main image: A Sarah Long design that celebrates diversity (from Bright))
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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