Sue Bateman, director at Yellow House Art Licensing, highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Sue Bateman, director, Yellow House Art Licensing.
Craft Appeal: “Our new found fascination with home crafts will endure and tastes will continue to move away from digital art towards hand-crafted images. Textures, painting, printing and mark making will be important, as will an increased interest in the artist who actually created the image.”
Comfort & Support: “It would be good to think that the pandemic has reinvigorated our social conscience and we are now more aware of our community and the need to support each other. I think we will see more type-based designs with sentiments that reflect our changed lifestyles.”
Colour Pop: “We need bright colours to cheer up our lives and remind us that summer and travel will be back before long. Over the last couple of years, colours have been gradually asserting themselves in a sea of neutrals, especially in the world of interior design.”
(Main image: Sarah Campbell’s work is an explosion of colour, pattern and joyfulness © Sarah Campbell Designs (from Yellow House)).
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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