Creative Sparrow’s Hannah Curtis highlights the design trends which are likely to be reflected in certain licensed categories this year.
From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.
Today: Hannah Curtis, director, Creative Sparrow.
Alpine: “This trend combines a multitude of themes we have been seeing throughout 2020 and before, balanced between the ongoing need for mindfulness and calm, the care we have for all things environmental and sustainable and the growing need for the outdoors. Alpine takes us further into the world of adventure and exploration.”
Immersive Ambience: “A holistic approach sees spiritual symbols, as well as star signs and the current astrology trend enter our home aesthetic, with a dark and magical palette mixed with vibrant pastels and matte metallics. Global inspiration and distant shores make an appearance, with laid back island vibes, tropical leaves and florals.”
Sartorial Fantasy: “The trend for maximalism as we curate ourselves and our interiors sees us seeking vibrant colour palettes and a frivolous aesthetic, a trend for the superfluous yet gorgeous luxuries in life. Sequins are also making a daring comeback.”
(Main image: A design by Lucy Hadley (from Creative Sparrow))
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
