Licensee Matrix to launch first moisturising sleepwear for the skies with Emirates.
Art + Science International has launched an innovative range of products from licensee Matrix – moisturising sleepwear for the skies.
Matrix, under the Hydra Active brand, has launched the world’s first moisturising sleepwear for the skies with Emirates, with products available in First Class cabins on global flights operated by the airline.
Using Celessence Microcapsule technology, the range is designed to combat the dry environment generally found in aircraft.
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Billions of microcapsules applied to the sleepsuit fabric gently release active ingredients, giving it moisturising properties that can help skin feel moisturised throughout a flight. Collaborating closely to ensure the sleepsuits reflected the overall Emirates amenity offering, Hydra Active developed a bespoke product infused with microcapsules of Sea Kelp.
The range has already had strong on board feedback, with passengers reporting the benefits and quality of the sleepsuits.
Peter Rooke, international brand development at Art + Science, commented: “Celessence Technologies is a pioneering British company with a programme of innovative fragrance and active treatments that is bringing fresh new ideas to brand development.
“We are delighted that Matrix and Emirates are on board as partners. The new applications are meeting the market demand for enhanced consumer product experiences and Celessence can deliver this through the stimulation of all senses.”
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