This ad will be closed automatically in X seconds.

Arsenal takes inspiration from Hale End academy for new fashion line

Arsenal FC has unveiled a new 10-piece fashion collection which has been inspired by its Hale End football academy.

It has been created by Arsenal supporting designer, Naomi Brady, who was discovered as part of an extensive scouting process and has paired with Fashion East, a non-profit talent incubator which nurtures and showcases emerging fashion designers, before designing the full collection, reported The Industry.Fashion.

The Hale End academy is famous for developing the careers of some of the brightest stars in English football including current Arsenal first team players Bukayo Saka, Emile Smith Rowe, Eddie Nketiah and Reiss Nelson.

The new fashion collection includes a windbreaker jacket, sweatshirt and hoodie among other items.

“Arsenal is known for giving opportunities to young people and it’s so inspiring to see the club backing their supporters and building on the cultural connection between football and design,” commented Naomi. “Arsenal gave complete creative freedom, and I’m so happy with the outcome. It felt incredible to see Bukayo wearing my design.”

Bukayo Saka continued: “I love that we’re celebrating Hale End with this amazing new collection, and it’s fantastic to see the club supporting creative Arsenal supporters to bring this to life.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.