Stor’s Valentin Ortiz discusses the ambitious company’s aims for 2022 and where he sees opportunity for growth.
From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.
Today – Spain: Valentin Ortiz, ceo, Stor.
“2021 was better than expected – based on the current business environment, we would not imagine to have the successful year that we did.
Our aims for 2022 are to keep the expected growth and focus on the new product development, which is launching in April and October on home products and kids lines. We see a big opportunity in home tableware for adults, including Christmas and seasonal options.
Summing up 2021, I would say that businesses are never failing to surprise us and I hope that 2022 is more stable sourcing wise.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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