This ad will be closed automatically in X seconds.

Around the world: “2021 was a solid year for our company”

The emoji company’s Marco Hüsges talks new growth opportunities for the brand, particularly in the digital field.

From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.

Today – Germany: Marco Hüsges, ceo/founder, the emoji company.

“2021 was a solid year for our company. Of course, Covid does have an impact on both revenue and earnings, but the business has been better than expected and stable throughout many categories and offered new growth opportunities, in particular in the digital field.

We launched our own digital first series – emojitown – on YouTube and introduced many cool new characters based on the original IP. The first six months already constituted a tremendous success; we have surpassed more than 260k subscribers and reached about 75 million views. So next to our core emoji brand business we are building – together with Wildbrain CPLG – the consumer products programme for this new IP, which is very exciting and offers brand new opportunities in different target groups and markets.

We will also be operating various DTR and loyalty programmes with leading European retailer and grocery chains across EMEA, as well as international QSR programmes and continuing our expansion in China.

‘Hibernation’ would be a good way of putting 2021 into one word, while ‘projectable’ is what I would like us all to say again in 2022.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
SeminalBigPicture500x500
 
The company has appointed Big Picture Licensing to support and represent Seminal as an introducer agent model to identify and develop new innovative licensing partners on a global basis....
Smileypopups500x500
 
The move follows the success of the brand's franchise stores in China....
TomGatesstageshow500x500
 
Dynamic doodler, homework-hater and lover of snacks Tom Gates and his 'brilliant' world are being brought to life for family audiences across the UK in a new live show, Tom Gates EPIC Stage Show....
POPMoomin500x500
 
The partnership is part of the Moomins’ 80th anniversary celebrations in 2025 and marks the first of two collection releases, with the second due to debut in spring 2025....
HAAmbassadorsgroupshot500x500
 
The first ever celebratory lunch for the Honorary Achievement winners from The Licensing Awards and the Brand Licensing Ambassadors from the Brand & Lifestyle Licensing Awards took place yesterday (20 November)....
PeugeotWildBrain500x500
 
WildBrain CPLG will represent the Peugeot brand globally across selected lifestyle categories including home and garden, electricals, sports equipment, toys and infant products....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.