Variety of big name licences included in retailer’s major holiday promotion.
Parent company, Home Retail Group, may be embroiled in takeover talks, but it’s business as usual for Argos, with the retailer revealing a major Easter toy promotion.
The up to half price Easter toy event includes a raft of big name licensed brands, too.
Taking the preschool space first, and offers are running on brands including Octonauts, Peppa Pig, Thomas & Friends, Paw Patrol, Teletubbies, Fireman Sam, Bing, In the Night Garden and Blaze and the Monster Machines among others.
Lines for high profile entertainment and film properties including Star Wars: The Force Awakens, The Good Dinosaur, Toy Story, Frozen, Minions, Zootropolis and Batman v Superman are also involved in the promotion.
And it doesn’t stop there, with Argos also involving classic and TV brands such as Barbie, My Little Pony, Danger Mouse, Imaginext DC Super Friends, Disney Princess, Transformers and WWE among others.
In addition, the promotion also extends into clothing, with Argos offering a third off selected lines. Brands such as Paw Patrol, Minecraft, Star Wars, My Little Pony and Frozen all feature.
TV ads, online and catalogues are all helping to push the promotion.
