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Argos adds Cherokee brand to line-up

Exclusive collection with American clothing brand features over 80 lines.

Argos has added American clothing brand Cherokee to its line-up, with an exclusive spring collection due to be followed up by an extended summer range in April.

The latest range features over 80 items for adults and children, all focusing on ‘active family living’.

Items include dresses, jumpsuits, t-shirts, shirts, coats, knitwear and jackets.

Katherine Brown, head of brand fashion at Argos, commented: “This is a really fun collection for this season and has been designed with the needs of modern families in mind.”

The Cherokee family lifestyle brand was founded in 1973 and is global licensed across more than 50 countries by Cherokee Global Brands.

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