This ad will be closed automatically in X seconds.

Animated Elmer TV series in the works

Factory and Andersen Press partner to create animation based on classic character.

Elmer the Patchwork Elephant is to make his TV debut, with Factory partnering with brand owner Andersen Press to create a new animated TV series.

Based on the classic picture books by David McKee, the show will follow the adventures of the unique elephant who is finding his place in the herd.

It will be animated by BAFTA winning animation studio Factory and will aim to celebrate what makes people different and encourage little ones to be kind to one another.

“Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children,” said Phil Chalk, md of Factory.

Klaus Flugge, chairman and publisher at Andersen Press, added: “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.

“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core: friendship, inclusivity and celebrating your own true colours.”

Andersen Press is currently in the middle of a year of celebrations to mark Elmer’s 30th anniversary.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.