This ad will be closed automatically in X seconds.

Animated Elmer TV series in the works

Factory and Andersen Press partner to create animation based on classic character.

Elmer the Patchwork Elephant is to make his TV debut, with Factory partnering with brand owner Andersen Press to create a new animated TV series.

Based on the classic picture books by David McKee, the show will follow the adventures of the unique elephant who is finding his place in the herd.

It will be animated by BAFTA winning animation studio Factory and will aim to celebrate what makes people different and encourage little ones to be kind to one another.

“Elmer is one of the most iconic and widely read children’s book series of all time and we are so excited to be teaming up with Andersen Press and David McKee in bringing Elmer to life for a brand new generation of children,” said Phil Chalk, md of Factory.

Klaus Flugge, chairman and publisher at Andersen Press, added: “Publishing David McKee’s Elmer books for the past 30 years has been one of the greatest achievements of my career.

“As we see Elmer continue to grow in success in the UK and internationally, David McKee, myself and everyone at Andersen Press are excited to partner with Phil Chalk and his prize winning team at Factory to bring Elmer to a new audience through what promises to be fantastic animated films celebrating the very things at Elmer’s core: friendship, inclusivity and celebrating your own true colours.”

Andersen Press is currently in the middle of a year of celebrations to mark Elmer’s 30th anniversary.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
LEGOStitch500x500
 
Licensed Toys continued to play a key role in shaping market dynamics during 2024 - they make up 35% of overall total market share, up by 3%, thanks to the likes of Lilo & Stitch, UEFA, Despicable Me/Minions, Bluey and Sonic....
SpideyHeroToys500x500
 
With Licensed Toys now representing over a third (35%) of all UK toy sales, popular entertainment IP were well represented in the Hero Toys list....
LucySalisburyFunko500x500
 
Funko's Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities....
IFFutureForecast500x500
 
Future Forecast 2025 identifies key opportunities for brands, including the rising focus on family wellbeing, the power of sensory marketing and the bridging of physical and digital experiences....
BrioBuilder500x500
 
Revealed at Toy Fair yesterday (21 January), the Apollo Saturn V construction set includes 91 pieces for open-ended building and imaginative play....
MermaidMagic500x500
 
Headstart International has secured a new partnership with entertainment studio Rainbow to develop and distribute a toy line for Netflix property, Mermaid Magic....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.