Publisher teams with Discovery to launch new educational children’s magazine.
DC Thomson Media has teamed up with Discovery for launch of a new education children’s magazine inspired by Animal Planet.
Promising to be the ‘go-to’ magazine for any curious animal lover, the monthly title – which launches today (February 10) – is aimed at 7-12 year olds.
Exclusive to Animal Planet magazine, kids can join the #PlanetWarriors club which offers the chance to review books, complete challenges and send in their content to feature in future issues.
It also has an exclusive panel of experts who will answer questions from inquisitive readers. Dr Jess French, Michaela Strachan, Ben Fogle and Ellie Harrison will feature in every issue, tackling questions submitted by Animal Planet’s #PlanetWarriors. These experts feature alongside Animal Planet’s beloved family, The Irwins, from the channel’s Crikey! It’s The Irwins.
“We’re delighted to launch Animal Planet in partnership with Discovery,” commented Maria Welch, head of magazine publishing at DC Thomson Media. “The content is perfect for kids who have a keen interest in the wonders of our planet, and Animal Planet promises to be an educational and fun addition to the kids’ magazine market.
“DC Thomson Media has a long and successful history in children’s magazine publishing and the team behind this brand-new launch have brought all of this passion and expertise to Animal Planet.”
Joshua Hearn, licensing and marketing Coordinator at Discovery, added: “In what has been over a year of collaboration, I am truly excited for the launch of our new Animal Planet Magazine. I look forward to developing the inspiring content you will find inside every issue and for our readers to engage with the visually diverse and factual information included.”
Charlotte Payne, international marketing and strategy director at Discovery, continued: “For me, the collaboration with DC Thomson Media is going to enable us to bring the Animal Planet brand to life beyond the screen, inspiring children of all ages to experience the wonder and joy of the animal kingdom, all while maintaining sustainability through the magazine’s printing and packaging.”
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