Wave of new UK partners sign up for WildWorks’ online playground following trade show.
Animal Jam, the global online playground from WildWorks, has welcomed a swathe of new UK partners following a successful showing at Brand Licensing Europe in October.
The brand’s agent, Rockpool Licensing, has secured new partners across a variety of categories.
Ravensburger has come on board for games and puzzles; Winning Moves for Top Trumps and Hasbro for board game brand extensions; Whitehouse Leisure for amusement plush and gift; GB Eye for posters; BC International for the Toys R Us apparel concessions; and Centum Books as international publishing partner.
They join existing partners Cooneen and Misirli, Dreamtex, Gemma, IG Design Group and Posh Paws.
Jazwares’ toy line is also continuing to perform well in the UK and US markets.
Vickie O’Malley, md of Rockpool Licensing, commented: “BLE was a tremendous success for Animal Jam, and we’re so thrilled to be able to announce these wonderful new partners. The enthusiasm everyone has shown for this special property is so rewarding.
“Our partners are developing some fantastic product for spring/summer 2017 launches. There are more exciting announcements to come in the next few weeks and we’re working with retailers and licensees alike in bringing the consumer products programme to Jammers all across the UK.”
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