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Angry Birds sharpens focus with Asda Opticians

Brand is latest to join children’s character collection of glasses at the grocer.

Asda Opticians is continuing to grow its licensed character offering – with Angry Birds the latest to join the line-up.

The grocer has added three Angry Birds designs to its website, and has been promoting the arrival via its social media channels.

The Rovio Entertainment brand joins the likes of The Simpsons, Ben 10, Moshi Monsters, Peppa Pig and Superman at Asda Opticians.

As well as the character brands, lifestyle-led properties being promoted on the Asda Opticians website include Gola, Lambretta and Golddigga among others.

(Not all frames on the website are available in stores.)

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