This ad will be closed automatically in X seconds.

Anderson Entertainment unveils 2021 plans

New content, products, partnerships, web resources and more are on the way.

Anderson Entertainment, the company founded by Gerry Anderson – the man behind such iconic shows as Thunderbirds and Space:1999 as well as modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet, has revealed its plans for 2021, with the company confident of a bumper year.

An expanded direct to consumer and retail merchandising offering, supported by more broadcast and streaming partners for existing television shows and more new content development, will be at the heart of the company’s strategy for 2021.

The strategy will be led by the company’s successful ecommerce site – the Gerry Anderson Store – which boasts an expanding list both of licensee-supplied product and new items developed and created by Anderson Entertainment.

With 2020 sales from the Official Gerry Anderson Store having already eclipsed the 2019 figure, Anderson Entertainment is now building on the strength of its DTC business and working with new partners. This year will also see many more products – and product categories – launching on the store’s site and through other online and physical retail outlets.

The expansion will be enabled by a new cross-category licence which Anderson Entertainment recently signed with ITV Studios, the underlying rights holder for many classic Gerry Anderson properties. It allows Anderson Entertainment to build on the global recognition of the Gerry Anderson portfolio with expanded product ranges and to build sales opportunities with other retail partners.

When it comes to new content, popular audio drama First Action Bureau – developed and produced during the spring lockdown – is now on CD and a new series is planned.

Firestorm and the imminent reboot of Terrahawks lead a growing slate of series under development or in production, many of which will be announced later this year.

Supporting all of the plans is a new corporate website. Launched in mid-January, www.anderson-entertainment.co.uk has been redesigned for easier navigation, highlighting the company’s classic and new content, along with its ongoing IP development, consumer products and services. Investment and partnership opportunities are also a strong focus of the redesigned site.

“We’ve spent a number of years establishing a strong merchandise offering, expanding into new platforms and developing new IP,” said Jamie Anderson, md of Anderson Entertainment. “Anderson Entertainment is now perfectly placed to build on the success of this coordinated strategy. It’s going to be a very exciting 2021.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.