Party, balloon and costume licensee is expanding its dress-up portfolio for 2020.
Leading party, balloon and costume licensee Amscan International is expanding its dress-up portfolio to include a new range of Warner Bros. Consumer Products licensed costumes and wearable accessories for 2020.
Available to the UK market, the first phase of styles as part of the collaboration will be ready to order from January.
As part of the initial range launch of over 30 styles, licences will include icons from the DC Universe, as well as Scooby-Doo and leading characters from the Wizard of Oz with more to be revealed throughout 2020.
The collection will include styles for children and adults, with selected matching options available.
The new range – which has been designed in the UK – has been created in close collaboration with the Warner Bros. team to achieve costumes that are both wearable and authentic to the characters.
“Developing a range that provides excellent value to customers in terms of quality, design features and price to offer a greater choice to fans has been a key part of the design process,” said Kate Springett, Amscan’s head of costume design.
Mel Beer, licensing director EMEA at Amscan, added: “We’re delighted to have extended our long-term Warner Bros. relationship, with the introduction of dress-up costumes and accessories for children and adults across DC Superheroes, TV classics and classic movie franchises.
“With the likes of iconic characters such as Batman and Wonder Woman joining our offering, we are already experiencing strong customer demand for the range and are excited to maximise this opportunity to its full potential.”
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