Amscan has announced a new partnership with TerraCycle® and Card Factory to create a recycling programme for foil balloons.
From this month, 500 Card Factory stores nationwide will have the in-store drop-off facility where consumers are able to take their foil balloons and banners to place in the recycling box.
Lisa Norris, Amscan commercial director, commented: “As one of the world’s largest designers, manufacturers, and distributors of party goods and party accessories, Amscan International is dedicated to leading the sustainability initiative in the party industry, making products that spread joy, but are also mindful of the environment. Whether it concerns costumes, balloons, tableware, or our packaging, we are taking a close look at all our product categories, looking for new ways to make them better for the world around us.”
Raluca Runcianu, head of sustainability continued: “With foil balloons being one of our main areas of focus, we have partnered with TerraCycle® to help recycle waste and reduce landfill. With our ‘Do not let go’ message, we are aiming to inform consumers that they should not let foil balloons fly away, but instead dispose of them responsibly.”
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