Harry Potter, Roald Dahl, Euro 2016, Pokémon all listed in etailer’s trends report for the year.
Amazon has revealed its top trends for 2016, with a number of licensed properties appearing across various categories.
The report is a look back at 2016, highlighting what Amazon customers across the UK have bought, read, listened to and watched during the year.
From a licensing point of view, the Harry Potter brand has been a big hit, thanks to the arrival of Harry Potter and the Cursed Child. It was the most preordered book of 2016, with customers sending it straight to the top of the book charts in July.
Sticking with literary brands, and the 100 year anniversary celebrations around Roald Dahl helped boost sales of his books in September.
Amazon.co.uk revealed Roald Dahl’s top ten most popular books in digital and print format. Charlie and the Chocolate Factory is his best selling book, closely followed by The BFG and George’s Marvellous Medicine.
Meanwhile, the arrival of Pokémon Go proved a boost for other products in the franchise.
For example, Norwich residents went wild for Pokémon related products with sales rocketing during the summer months. This included the Pokémon Handbook and Nintendo DS games.
Meanwhile, football fans took a trip down memory lane, with Panini Official UEFA Euro 2016 stickers jumping to the top of the toys bestsellers list in the run up to the tournament in May.
When it came to Christmas, Amazon said that the first significant spike in sales of Christmas-related products indicated that its festive shopping started in earnest on Wednesday October 19 – 43 days before the first window of the advent calendar was opened.
Christmas sales then peaked during Amazon’s extended Black Friday Sale event, which ran from November 14-25.
In addition, some of the nation’s favourite licensed Christmas presents included The Secret Life of Pets, Finding Dory, The Broons and Oor Wullie.
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