This ad will be closed automatically in X seconds.

Amazon reveals last minute Christmas purchases

Rubik’s Cube, Super Nintendo Entertainment System, Assassin’s Creed make the listing.

Amazon has revealed some of the nation’s last minute Christmas Eve purchases, which included some licensed names last year.

The list of items covers everything from stocking fillers – such as Rubik’s Cubes – through to gift wrap, gift bags and Christmas cards, plus family fun with games such as Pie Face included.

The Super Nintendo Entertainment System was one of many items ordered on Christmas Eve 2017, while British beer brands such as BrewDog Punk IPA also featured.

Amazon also broke down purchases during key time frames – to highlight its Prime Now ultra fast delivery service – with Yankee Candles, Jamie Oliver’s Quick and Easy Food and Assassin’s Creed Origins Gods Collector’s Edition all popular between 8am and 3.59pm on December 24, 2017.

Late festive items purchased between 4pm and 9.59pm included Beyoncé’s Heat perfume and Monopoly Ultimate Banking Game.

“Enjoying the festive break is hugely important for customers, making convenience an absolute priority,” said Matt Knight, head of marketing for Amazon’s Prime Now service in the UK. “Last year Amazon saw a variety of items purchased with only hours to spare before Christmas Day, including food and drink, beauty gifts, toys and tech.

“Prime Now deliveries can be made in one or two hours slots on the same day which means customers can save the day by ordering and taking delivery of gifts and essential must-haves on Christmas Eve, while enjoying time with family and friends.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.