Prime members purchased more than 300 million items worldwide during Prime Day 2022, making this year’s event the biggest Prime Day event in Amazon’s history.
Since Prime Day shopping began on 12 July, select Fire TV, Echo and Ring devices were some of the bestselling items on Amazon in the UK.
Outside of Amazon devices, skincare, consumer electronics, make-up and spirits were some of the bestselling categories.
When it came to the toy category, Barbie Colour Reveal Mermaid Doll lined up alongside the likes of Melissa & Doug toys, Hasbro Gaming Boggle and LEGO Creator Mighty Dinosaurs as a top seller.
In addition, this year, during Prime Day, Amazon doubled donations on all eligible purchases in the UK, making this also one of the biggest days for UK charities on AmazonSmile.
“UK Prime members participated in Prime Day at record levels, saving on everything from everyday basic to devices seasonal purchases for the summer,” commented John Boumphrey, country manager at Amazon UK. “Prime Day delivered something for everyone – great savings for Prime customers, critical sales for the 65,000 UK small businesses that sell on Amazon, and increasing donations for more than 45,000 UK charities that customers can choose to support through AmazonSmile.”
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